How To Get More Followers On Pinterest – Easy Tips For 2023
7 mins read

How To Get More Followers On Pinterest – Easy Tips For 2023


It’s only been a few years since Pinterest really took off as a social media platform. In that time, it’s grown into one of the most popular ways to share and discover new content on the internet.

These days, having a strong Pinterest following is essential for any brand or business trying to make a name for itself. But growing your following can be tricky, especially if you’re not sure where to start.

Don’t worry, though. We’ve got you covered. In this article, we’ll share some key tips for growing your Pinterest following in 2023. By following these tips, you’ll be on your way to having a successful Pinterest presence in no time.

If You want to grow on Pinterest, Then your account should be in business mode. Learn here, how to make it.

1. Preparing Your Pinterest Account for Growth

The first step to growing your Pinterest following is to make sure your Pinterest account is set up for success. Here are a few things to keep in mind:

1. Use a recognizable profile picture.

Your profile picture is the first thing people see when they come across your profile, so make sure it’s recognizable and professional.

2. Fill out your bio completely.

Your bio is a valuable space to share a little bit about yourself and what you’re interested in. Make sure to fill it out completely and accurately.

3. Choose the right boards for your niche.

When you’re first starting out, it’s important to choose boards that are relevant to your niche. This will help you attract followers who are interested in the same things as you are.

2. Crafting the Right Boards and Pins

Now that you understand the basics of how Pinterest works, it’s time to start building your boards and pins. You should keep the following in mind:

First, make sure your boards are well-themed and cohesive. If you have a board about fitness, for example, make sure all of the pins on that board are about fitness.

Second, use high-quality images for your pins. Not only do these pins stand out better on Pinterest, but they’re also more likely to be clicked on.

Third, make sure your pins are interesting and relevant to your target audience. Put yourself in their shoes and think about what they would be interested in seeing.

Following these guidelines will help you create pins that people will want to click on, which will help you grow yours following on Pinterest.

How to make boards on Pinterest.

3. Creating and Sharing Quality Content

Pinterest is all about visuals, so it’s essential to create and share quality content if you want to grow your following. This means:

  • Images that are high-quality, creative and visually appealing
  • Tasteful, interesting and on-brand pins
  • Targeted pins that reach your ideal audience

In order to achieve this, it’s important to understand your target audience and what they’re interested in. Take the time to do some research and figure out what kind of pins are most likely to appeal to them. Then, create or find pins that fit that criterion, and make sure to share them regularly.

How To Get More Followers On Pinterest - Step-by-Step Guide For 2023
How To Get More Followers On Pinterest – Step-by-Step Guide For 2023

4. Leveraging Visual Branding

One way to stand out and increase your Pinterest following in 2023 is to optimize your visuals. We’re talking about bright colours, compelling images, and graphics that reflect your brand’s voice. Maximizing the aesthetic of your profile can be a great way to engage potential followers.

Be sure to use consistent branding for both profile photos and pins as this helps create brand recognition and professionalism. You can also use tools like Canva or Adobe Spark to create eye-catching graphics without breaking the bank.

Your profile pic should be a high-quality photo that reflects your personal brand. This will help convey who you are, and what you’re about, and help make a connection with potential followers. Additionally, take advantage of pin descriptions by writing captivating copy in each one for even more engagement possibilities. With visual branding cues and compelling descriptions, you’ll be on the right track to growing your Pinterest following in 2023!

5. Growing Your Reach and Influence

To really expand your reach, it’s important to engage the people you want to follow you back. Take the time to comment on their boards, like their pins, and share content from their profiles on your own page. Doing so takes a bit of extra effort but it will pay off in the long run.

In addition, consider joining group boards as well as running contests or giveaways to increase engagement and attract new followers. These activities can help you get your pins seen more often and build more relationships with influencers in your niche who can help boost your reach even further.

You should also leverage the power of social media by sharing content from Pinterest on other platforms like Instagram and Facebook. This will expand the reach of your pins even more and potentially open up a whole new world of followers who may not have found out about you otherwise.

6. Tracking Your Performance and Optimizing

It’s important to track your performance so that you can identify what strategies are working for you and optimize accordingly. While it can be tempting to dive in without tracking, this will make it difficult to gauge your progress and determine if anything needs shifting.

When monitoring your performance, look out for key metrics such as the number of impressions, followers, and potential reach of each post. You can use tools like Pinterest Analytics to track how your pins are performing over time and understand what type of content is resonating with users most.

You can also use the insights you gain from your tracking process to adjust or optimize your content strategy. If certain pins are doing particularly well, create similar types of content that follow the same format or theme; if some are not doing so great, consider what could be improved or changed. With the right tracking processes in place, you’ll be able to identify trends and adjust your strategy as needed.


It’s clear that if you want to grow your Pinterest following in 2023, you’ll need to focus on creating quality pins and boards, and engaging with other pinners. Stay up to date with the latest trends, and make sure your pins are visually appealing and interesting to your target audience.

The best way to grow your following is to be active on Pinterest and interact with other pinners. Join relevant groups, and contribute to discussions. Share other people’s pins, and leave thoughtful comments. When other pinners see that you’re engaged and interested in Pinterest, they’re more likely to follow you.

Good luck with growing your Pinterest following in 2023!

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