How Does Pinterest Followers Work – An In-Depth Guide
10 mins read

How Does Pinterest Followers Work – An In-Depth Guide

The idea of leveraging Pinterest followers to grow your business or brand can seem daunting. With so many options, it’s hard to know where to start and how to take full advantage of your Pinterest presence.

Fortunately, understanding how followers work on Pinterest isn’t as complicated as it may seem. In this article, we’re unpacking what a follower is, how they affect your success, and why paying attention to them is important in the grand scheme of things.

We’ll deep dive into the specific steps you can take to grow your follower base and maximize engagement. By the end of this article, you’ll have a solid grasp of how followers work on Pinterest and be well on your way to making the most of them for long-term success!

Understand how Pinterest Work.

What Are Pinterest Followers?

Are you a Pinterest fan who’s curious about how followers work?

In a nutshell, followers are people who choose to see your content in their feeds. When someone follows you on Pinterest, they get all of your new pins in the ‘home’ feed – it’s the equivalent of subscribing to an email list.

The benefit of having followers is that it increases your reach and visibility on Pinterest. Simply put, more followers mean more eyes on your pins and ultimately, more impressions and clicks.

Having quality followers also brings trust from other users on Pinterest, as it shows that you have a loyal audience that loves engaging with you and your content. So for those who want to build an engaged community around their account, getting those followers is key!

How Do You Get Followers on Pinterest?

Gathering an engaged and passionate community of followers is key to finding success on Pinterest, so it’s important to understand how the platform works. The first step is understanding the concept of pins and repins. When you pin something on Pinterest, your followers are able to view it on their feeds. And, when someone shares or repins your post, your reach expands as it is exposed to their followers as well.

Think of pins like seeds—you sow them and can watch your following grow with each new person who likes and repins them. If you want more followers on Pinterest, focus on creating content that’s engaging and shareable. Take pictures in high-definition and post content that’s optimized for SEO in the descriptions for maximum visibility.

Encourage others to follow your boards by cross-promoting through other social media platforms like Facebook or Instagram and highlight different boards by making them featured boards on your profile page. Lastly, don’t forget to always engage with your audience—comment back when someone leaves a comment or answer their questions if they have any queries about your pins!

What Are the Benefits of Having Followers?

Maybe you’re wondering what having followers on Pinterest does for you. Well, it depends on your goals, but having more followers generally can help increase the visibility of your pins and boards.

Wider reach

The more followers you have, the more likely people are to repin your posts, which increases the reach of your content. With a higher reach, you’ll be seen by more potential customers and partners, giving you better opportunities to grow your business.

Improved engagement

When you have more followers, it encourages others to join in and engage with your content too. This interaction helps to foster relationships with potential customers and partners, as well as increase user engagement on your pins.

Improved SEO rankings

Having a high number of followers on Pinterest can also help improve your SEO rankings in search engine results pages (SERPs). Search engine algorithms look at how much engagement specific accounts have when ranking content for its relevance. So if you have plenty of followers who are engaging with your content, then it’s likely that it will rank higher in SERPs.

How To Improve Pinterest SEO?

What Makes a Good Follower on Pinterest?

The key to gaining followers on Pinterest is to use descriptive keywords when writing your pin descriptions, so they can be easily found by other users. This takes time, but it’s worth it—people will start following you if they like and engage with your content.

But that’s not all: there are certain characteristics of a good follower on Pinterest. Here’s what you should know:

They’re engaged

Good followers on Pinterest don’t just like or repin your content; they comment, start conversations, and share their own ideas related to your topic. These active followers are the most valuable because they give your pins more exposure and help increase engagement with others.

They have an audience

Look for followers who already have a large number of followers themselves—this means that when they repin, share or comment on your pins, their large audience will see it as well. As a result, you’ll get more eyes on your content, leading to more followers and engagement.

They’re invested in the topic

Look for followers who have previously pinned similar topics as yours, as these people are more likely to engage with what you post. You’ll also notice that, over time, these people become some of your most engaged followers—this is because they understand the topics better than someone who has no interest in them.

In conclusion, having good followers on Pinterest is essential for success and growth; aim for people who are engaged in the topic and already have an audience of their own!

Strategies for Growing and Engaging With Your Followers

Gaining more followers on Pinterest is key to success, but engaging them is just as important. So what are some strategies for growing and engaging with your followers?

Reach out to influencers

Reaching out to influencers in your industry and including them as part of your outreach strategy can help you grow your follower count. These influencers already have an established following, so finding ways for them to feature on your Pinterest page can be helpful.

Use keywords

Using keywords in the description of each pin is great for increasing visibility among users. This will make it easier to find your pins when they search relevant terms, increasing the chances of you getting more followers. Aim to use at least one keyword per pin, but try not to stuff too many in — it won’t help.

Follow relevant accounts

It’s a good idea to follow other users who are related to the same topic or niche as you are; this will show others that you’re interested in their content and they may follow you back in return. Additionally, following other accounts lets you easily engage with their pins and give them credit by retweeting or sharing them on other social media networks or blog posts.

Finally, creating meaningful content will set you apart from the competition and show users why they should choose to follow, you instead of someone else. With the right strategies and some patience, growing and engaging with your followers on Pinterest should be a breeze!

Common Myths Surrounding Pinterest Followers

You might be wondering whether there are any myths associated with Pinterest followers. The answer is yes! Let’s explore some of the common myths about Pinterest followers so you can get a better sense of how it all works.

Common Myths Surrounding Pinterest Followers
Common Myths Surrounding Pinterest Followers

Myth #1: More Followers Equals More Success

The number of followers you have on Pinterest doesn’t directly equate to success. Sure, the higher your number of followers, the more exposure your profile gets, but it won’t necessarily result in higher engagement and sales. Quality content paired with an audience that’s interested in what you’re posting is key to keeping them engaged and active on your profile.

Myth #2: You Should Automate Everything

Yes, automation tools can help you save time and reach a wider audience. But it’s important to remember that automated posts don’t always make a good impression—your content needs to be relevant and engaging for your followers if you want to keep them coming back for more.

Myth #3: You Have To Follow Everyone Who Follows You

Not necessarily! It’s totally up to you if you want to follow someone back or not—you don’t have to follow every single person that follows your profile if they’re not relevant or interesting to you.

Myth #4: Low Engagement Equals Low-Quality Content

Low engagement doesn’t necessarily mean that your content isn’t good enough—again, it also depends on who’s following you and whether your content is actually relevant to them. Focus on creating content that resonates with the people who follow your profile, and see how it goes from there!


In summary, understanding how Pinterest followers work is essential for anyone wanting to make the most of their Pinterest presence. Knowing the difference between followers, boards, and pins will help you craft an effective strategy for your account.

Remember, followers are key to Pinterest’s success, and pinning content that resonates with your followers can help you increase their numbers. Followers will help you reach more people, so focus on creating content that speaks to your target audience. This will help you grow your followers and maximize your Pinterest success.

Leave a Reply

Your email address will not be published. Required fields are marked *